The Indian nutraceutical industry is experiencing significant growth, driven by increasing health consciousness, rising disposable incomes, and a shift towards preventive healthcare. In 2024, the market was valued at approximately USD 30.37 billion and is projected to reach USD 64.83 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 13.6% from 2025 to 2030.
Emerging Trends:
Preventive Healthcare Focus: Consumers are increasingly adopting nutraceuticals to prevent lifestyle-related disorders such as obesity, diabetes, and cardiovascular diseases. This shift is propelling the demand for dietary supplements and functional foods.
Natural and Herbal Products: There’s a growing preference for products derived from natural sources, including Ayurvedic and herbal supplements, aligning with India’s traditional wellness practices.
Technological Integration: Advancements in artificial intelligence (AI) are enabling personalized nutrition solutions, allowing consumers to receive tailored dietary recommendations based on individual health data.
E-commerce Expansion: The rise of online retail platforms has enhanced accessibility to nutraceutical products, contributing to market growth. Sales of dietary supplements through online channels are expected to grow at a CAGR of 15.0% from 2025 to 2030.
Functional Beverages: There’s an increasing demand for functional beverages that offer health benefits beyond basic nutrition, such as energy drinks and fortified juices.
Challenges:
Regulatory Framework: The absence of a clear and supportive regulatory framework poses challenges for manufacturers, leading to uncertainty and potential market entry barriers.
Quality Assurance: Ensuring product safety, efficacy, and quality remains a significant concern, necessitating stringent guidelines for production, storage, and distribution.
Consumer Awareness: Despite growing health consciousness, there remains a segment of the population unaware of the benefits of nutraceuticals, highlighting the need for educational initiatives.
Market Fragmentation: The presence of numerous local and international players leads to intense competition, making differentiation and brand loyalty crucial for success.
Counterfeit Products: The proliferation of counterfeit and substandard products undermines consumer trust and poses health risks, emphasizing the need for robust anti-counterfeiting measures.
Future Outlook:
The Indian nutraceutical market is poised for robust growth, with projections indicating a market size of USD 64.83 billion by 2030.
This expansion is expected to be driven by continuous product innovation, increased consumer awareness, and supportive government initiatives promoting wellness and preventive healthcare.
In conclusion, while the Indian nutraceutical industry presents substantial growth opportunities, addressing regulatory, quality, and awareness challenges will be pivotal in sustaining this upward trajectory.